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Stanley Cup Stolen

NBC Sports reports that the Stanley Cup has been stolen

as of March 28th, 2014

Fred Shero Statue Reveal

Fred Shero Statue

Fred Shero Statue Reveal

with Bob Kelly, Rick MacLeish, & Myself

Saturday, March 15th, 2014 at Xfinity Live!

What an honor for our great coach, Fred Shero!

Fred Shero statue fitting for true Philadelphia legend

Bernie ParentSee the original article on Philly.com.

Tomorrow, a statue to immortalize the great coach Fred Shero will be placed outside of Xfinity Live! at 11th and Pattison, not far from where the statue of Bobby Clarke and myself stands.

We’ve had a lot of incredible coaches in Philadelphia sports, but Freddy brought back-to-back championships to this great city. No one has accomplished this feat in the city of Philadelphia. Ever.

To define Fred Shero, do I look at him as the coach? The visionary? The disciplinarian? There are so many great qualities that he has carried with him with his legacy.

Playing under him was an honor. He allowed us to be what made us great individual athletes, yet he was disciplined, repetitious, and systematic. His power was his belief in us fitting into the system, and we had such confidence in him, that we fell in line admirably. He created a symmetry that was unparalleled in the National Hockey League, but most importantly, in the locker room, behind closed doors. He was on to something.

He had a great vision and a great mind for hockey. Fred Shero, the visionary, was ahead of his time (and ahead of other coaches). In practice, at times, he would throw in unorthodox methods and drills to keep us on our toes, like practicing with tennis balls instead of pucks. But his vision really became a reality when we started to notice that it was almost as if he could see the game before it had been played; how our opponents would react to different plays and situations; and he prepared us for that. He studied our opponents hard, and adapted his defensive philosophy to accommodate each playmaker, and offensively fed off of the opponent’s defensive weaknesses.

In the three years that he was my coach, I never heard him raise his voice to a player … ever. It just wasn’t the way he conducted himself. He was a great communicator. He didn’t have to yell to get his message across. And if there was an issue, it would be discussed privately in his office; and we respected that. He made each player feel they were a crucial part of each game, even if they didn’t have much playing time. Each player knew that they could make or break a game at any given moment.

(Fun fact: Most people don’t know that Freddy was the first coach in the league to bring assistant coaches behind the bench and into the game. I bet you didn’t know that.)

Off the ice? There was an unwritten rule that after a game, especially on the road, if you walked into a bar and Freddy was already there, you had to spend your night drinking elsewhere, and he would do the same. I think he needed the separation between his personal and professional life, and we obviously respected his wishes and moved along to another bar down the street. But in all actuality, we would race to get out of the locker room after a game fast enough to reach the closest bar before he could.

We didn’t have a curfew. I don’t even think Freddy knew the meaning of curfew. He knew the Broad Street Bullies were a wild bunch. It takes one to know one.

Whenever Freddy’s name is mentioned, I always remember that he always put everyone else before himself. He helped others. He truly wanted to make others happy. It wasn’t “what can the people do for Freddy?” It was, “What can Freddy do for the people.” He was a very unselfish individual.

And I’ll leave off by telling this final story. The Broad Street Bullies name all started when the Saint Louis Blues kicked our asses the first time we got into the playoffs. That’s when Mr. Snider slammed his fist onto the table and said, “We’ll never be embarrassed like this again.” Keith Allen acquired some fighters, and we became our legacy.

In 1973-1974, after we were labeled the Broad Street Bullies, Freddy came up with this crazy idea that I’ll never forget. I was sitting in the locker room in my stall, facing the hallway. Directly across from where I was sitting, I could see Freddy’s office door. It opened, and out came Freddy with a man trailing behind him. Freddy walked in first, and a shrink walked in after. I guess Freddy thought it would be a good idea to bring him to the practices so the guys could share their thoughts and concerns. I looked them both in the eye, and they stopped walking. They both looked back at me, I looked at the shrink and I said, “You: Get the f*** out of here.” They turned around, Freddy opened the door, and they walked right out. We never saw the shrink again. It just wasn’t the place for him, not with this group of guys.

Freddy’s statue goes up tomorrow, and I’m proud to have witnessed his induction into the Hall of Fame, and now this? This statue will be standing in the heart of Philadelphia as a reminder to all fans back then, all fans now, and all fans to come, that Fred Shero was truly the best coach one of the best human beings this city has and ever will see. He never wanted to be in the spotlight for his accomplishments, but enough is enough. This statue is just another testament to Freddy’s famous line, “We win tonight, we walk together forever.”

It’s a beautiful thing.



Twitter: @BernieParent | Facebook: Fan Page | www.legendssportsmarketing.com | www.bernieparent.net

A True Inspiration to All

I’d like to share some correspondence that I had with someone this morning. A fan, sure, but more importantly, a member of the United States Marine Corps and a true inspiration to all.

Mr. Parent,

I am an active duty United States Marine for the last 16 years and have been dealing with some anxiety and PTSD issues for the last few years. I was in a helicopter crash in afghanistan and suffered from several injuries, traumatic brain injury and lower back injury to name the two big ones. I recently purchase your book about a month ago and I admit that though I have not finished it I wanted to write to you and thank you. The last few years I have been in and out of therapy and counselings and groups struggling with fear and anxiety. Reading your book has done some wonderful things in aiding me to become the wolf. My struggles, though not as great as many of my peers, have been detrimental to both my career currently and my personal and family life but after reading your book, I have been able to make immediate changes and have started to improve each day the lives of myself and those around me. I just wanted to reach out and thank you for writing Journey Through Risk and Fear, it has made a very positive change to my life. I remember growing up in Bucks County PA and always rooting for the Flyers and how my father and uncles spoke of you with great respect and love for what you and the other Broad Street Bullies gave to the people of Philadelphia and Southeastern PA, and after speaking to my father more recently about your book and how it is helping me now, he said “Only God saves more than Bernie Parent”. Sir, you are an inspiration and a mentor for me now. God Bless and Go Flyers!!!

We respectfully leave him anonymous.

My response:

Dear ____,

First, thank you for your service to this country and fighting for all of the wonderful freedoms we enjoy. Second, I am truly, deeply touched by your story. When people label me as a hero for winning a couple Stanley Cups as a goaltender, I can’t help but point out that it is people like you who are the true heroes, and so many stories and messages about the men and women of the military go untold. You are truly an inspiration to me and to others, and if you’d let me, I’d like to share your letter with fans, as you have grasped the exact reason that I wrote Journey Through Risk and Fear, but more importantly, your story may be of help and inspiration to so many others. I would surely leave out your name and leave you anonymous. Let me know your thoughts on this, and thank you again for everything that you do. It’s a beautiful thing.


Please share with your family and friends, as an example to all that you can overcome even the hardest of trials and come out on top.

Get fit to be the best you can be

Bernie ParentRead the original article on Philly.com.

Saturday is March 1st. It’s time to get in shape for the summer! It’s been a long winter (and it’s not over yet). This brutal winter has kept many of us indoors and stagnant. It has been easier to put our resolutions on hold than to face this cold. Let’s make the goals and decisions necessary to get in shape.

How many people don’t get to enjoy summer activities because they don’t feel comfortable with themselves? How many of you are missing great opportunities to do things with friends and family because of your own restrictions?

Ask yourself, if it was July 1st, and your kids wanted to go to the beach, would you feel good? Luckily for most of us, it’s not July 1st, and we still have four months to get in gear. Lets work to make sure we can’t give ourselves or our friends and family any excuses to not enjoy ourselves.

I’m lucky to be 68 and in shape. The healthier and happier you feel, the more good things happen for you.

When I need to get in shape and jumpstart my routine, I cut out sugar, carbohydrates and gluten. The best way to kick these three things to the curb? Google what each of these do to your body, and hopefully you never look back. Understanding the effects that sugar, carbs, and gluten have on your body will make cutting them out easier and all the more necessary. Feed your body, not your appetite. Eat for health, not for comfort.

Once you’ve successfully gotten your diet on track, exercise is next. It keeps you motivated, especially this time of year. For example, if you get up in the morning and you’re down on yourself, you will only keep going in circles. You have to have a purpose, and that goes for anything in life. I’m going hunting in Colorado in seven months. Every day, I wake up to a picture of the place we’re going to hunt. It becomes my motivation and purpose to eat right, stay in top shape, and prepare for this trip.

If your purpose is to make it to the beach with your kids this summer, put a picture of the beach in plain view of where you lay your head to rest at night and you will wake up to be reminded of your purpose every day. From there, you will make your goals to eat right and get in shape in order to achieve that purpose.

And maybe you’re not worried about the way you look. What you’re really worried about is the way you feel. And you can most certainly change that.

In reality, your purpose could be anything. Maybe you have a project coming up in the next couple months, or maybe you’re building something. Define it. Desire it. It will give you the energy to wake up every day and chase it. You have something to look forward to. There is a light at the end of the tunnel. As long as you keep it in sight and set attainable goals to reach it, you can do anything.

Twitter: @BernieParent | Facebook: Fan Page | www.legendssportsmarketing.com | www.bernieparent.net